How it happened

Last year, one summer day afternoon in Guadalajara, Mexico, Ed, a local artist showed George and Leo his hand made Daruma Doll — a traditional Japanese symbol of perseverance and good fortune. That single moment sparked an idea for George: what if we could take the Daruma spirit and give it a voice? A way for people to send heartfelt greetings, encouragement, and joy—making every gift truly personal.

From that spark brought our team together to create the Daruma Family, a series of collectible dolls that carry your heartfelt messages to those you love.

Daruma dolls are perfect for birthdays and heartfelt moments, with built-in recordings and playback so you can send a personal voice greeting.

Our upcoming AI-capable dolls will go further—offering interactive experiences like helping users achieve their wishes and fortune telling.

Among the Daruma Family, one member stands out: Daruma Jr., a centerpiece that we have created to bring the Daruma spirit to life in many fun ways, exciting stories, animated features and promotional appearances.

Looking ahead, our upcoming AI-capable dolls will go even further—offering interactive experiences like helping users achieve their wishes and fortune telling.

United by creativity, technology, and the desire to bring people closer, we're here to make sure every Daruma Doll speaks from the heart—whether it's a loving birthday greeting or, in the future, AI-powered guidance to inspire dreams.